Are Human Attention Spans Shorter Than A Goldfish? Scientists Think So!

Gone are the days when you could say someone having the memory or attention span of a goldfish as an insult. Now, it’s the total norm! Wyzowl’s research has found that the human attention span has decreased significantly over the last two decades, with it currently around 8 seconds. So, if you want to get a message across, you need to be smart about it!

Have you ever been conscious that you’re not paying attention? It could be in a long meeting, when you’re getting nagged for not doing the dishes or even now, reading this article. If it’s the latter - yes, we’re taking it personally.

When a huge part of your job is engaging candidates and clients, you may as well be trying to sell to a fish. Luckily for you, we have some tips on not only getting your prospect's attention but also how to hold it.

Send something you’d want to see

We could tell you ‘til the cows come home that video is the most engaging form of outreach and if you’re using our video sales messaging tool, Capture, you’ll agree. In a world where it’s difficult to get people's attention, or can’t hold it for longer than 8 seconds, you’ll need to do something a little different and ensure it’s valuable to your clients or candidates.

By sending a personalised video message, you increase your chances of being noticed. Make sure you add their name and a short, engaging subject line and if you really want to stand out, make the preview a GIF.

They’ve seen it, now what?

Unsurprisingly, the majority of people have a shorter attention span while using a mobile phone. When the average person lifts their phone around 1,500 times a day, this can be an obstacle for you. A short attention span is one thing, but humans are also awful for being forgetful. Even if you have kept them engaged in your outreach, they’re likely to forget to get back to you. Don’t take it personally. People forget 50-80% of what they see after one day and 97-98% after one month.

This is why the follow-up is so important and needs to be timed right. You don’t want to leave it too late, but you also don’t want to harass them. When you reach out, you don’t know where they might check first, so send it on LinkedIn, email and mobile so you’re basically tripling your chances of being seen. You could say “Not sure where you check first [name], so I’ve also sent it on LinkedIn”. Put a follow-up in your diary at a different time the next day, or if you sent your message in the morning, follow up at the end of the day.

Did you get through the entire article or did we lose you?

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