Casting the Verdict on Increasing Retained Business with Odro

Award winning recruitment firm CastUK reveal why they chose Odro for their Video Interview Software and how they increased the proportion of work they do on a retained basis as a result. 


Launching in 2005, CastUK quickly grew in size and were voted one of the “Top Ten Recruiters in the UK”. Working exclusively within their dedicated areas, CastUK’s consultants' careers have stemmed from within their disciplines. Industry experience is their lifeblood and they pride themselves on understanding their clients market. They know their sectors/specialisms inside out and won’t rest until they can say the same about their candidates.


Going Above and Beyond


CastUK are always looking for the latest cutting-edge tools to combine with their “human-touch” approach and find the best talent. Kerry O’Neil, Head of Marketing, explained their mantra,

“It’s less crowded on the extra mile.”

..and we have to agree. Going the extra step for your clients and candidates is the best way to stand out, and at Odro we do the same! 

The team were already aware Video Interviewing was becoming popular and they needed to add Video Interview Software to their offering in order to:-


  • Stay ahead of the technology curve, noone wants viewed as old fashioned and out of touch 
  • Stand out against the crowded competition, not everyone is offering video yet even though it is so loved by clients and candidates 
  • Ultimately, offer more to their clients to gain more retained business


Why Odro? 

Odro was recommended to CastUK by other recruitment business owners in their RDLC network. CastUK decided on Odro over the other platforms they were reviewing because they believed the software was “more straightforward and simple to use than competitors”. 

Simplicity is great for clients and candidates alike as usability issues can be a massive blocker for uptake. They found their clients and candidates could use Odro Video Interview Software easily and quickly, regardless of how much IT knowledge they had.

Premium Offering

CastUK decided to only offer the video interviewing facility, which they call BroadCAST, as part of their premium product- Edge. This product combines employer branding, cutting-edge technology and their specialist recruitment expertise offered on a retained basis. Kerry said, “Everyone (Clients and Candidates) can see the immediate and obvious value. It sells itself.” Video allows CastUK to stick to their mantra of going above and beyond while also enabling their goals to increase retained business. 

Did Odro enable CastUK to meet their goals? 


CastUK has increased the proportion of work they do on a retained basis as a result of the promotion of premium product Edge. Kerry stated, “The main attraction for our clients to use Edge is the inclusion of BroadCAST / Odro.”

CastUK’s Verdict

CastUK have expressed that they’ve had a “great experience” with Odro overall and that the “implementation from Odro was first class”. Their favourite things about Odro Video Interviewing Software include:

  • “Quick direct comparisons of the available talent leading to a quick decision”
  • “The support function team is very helpful and any issues are sorted quickly”
  • “The Odro Capture function for contacting those trickier, hard-to-reach clients.”

CastUK + Odro = A retained business dream! 

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