Hays backs video with investment in specialist tech

Hays, the leading recruiting experts, has partnered with specialist tech provider Odro to give over 1,800 recruitment professionals across the UK and Ireland access to video interviewing and engagement technology in a multi-year partnership.

The contract was confirmed earlier this month following a successful pilot programme which saw Odro roll out its award-winning platform to a team of 250 recruitment consultants over a three-month trial period. It’s a significant win for Odro and comes just two months after the company announced an impressive £5.2m cash injection from leading UK investor, BGF.

Commenting on the partnership, CEO of Odro, Ryan McCabe said: “We’re absolutely delighted to be working with Hays and to be rolling out the platform across their entire consultant-base in the UK and Ireland. It’s been a turbulent 18 months for the industry, but we have continued to innovate, investing money, time and a huge amount of resource, across development, sales and success, to ensure that we’re offering our clients the best tech available, tailored to their specific business needs and workflows. We’ve been really encouraged at signs that the industry is bouncing back and it’s great that video has firmly cemented its place as a must-have in the modern-day recruiter’s toolkit.

“Hays are one of the world’s leading recruiters and their confidence in us and the success the platform can bring them is a tremendous endorsement. Not just for Odro, but for the increasingly important role that advanced video software is playing in the hiring process.”

During the trial, Hays consultants were onboarded and trained in Odro’s full product suite, including asynchronous and two-way interviewing, digital shortlisting, video sales messaging and content production.  

Success was measured throughout. Roddy Adair, Director at Hays, said: We’re constantly looking for ways to improve our technology at Hays to help our staff in their day-to-day roles and our motivation for trialling Odro was to gauge adoption and to really put the tech to the test in terms of usability, demand from our customers, and, ultimately, results.

We were really impressed with the implementation process and the approach by the Odro team from the outset.  Feedback from the pilot was incredibly positive, with great results and our existing clients have reacted really well to our new way of working, which has significant efficiency benefits for their businesses too.

“Our customers already benefit from the specialist sector knowledge of our consultants and our extensive office network, and we’re pleased to extend this by offering the best in video recruitment technology too. We’ll be monitoring the impact closely and are really excited to be working with the Odro team to take our digital offering to that next level.”

Onboarding across the UK and Ireland started mid-July and is ongoing.

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