How Generation Z Are Changing the Workplace

GenZ are the babies, some of them now young adults, born between 1997 and 2012. They were the first generation to grow up with the internet and they have no idea what a floppy disk is. Now aged between 10 and 25 GenZ are expected to account for 27% of the workforce by 2025. As all young fresh talent does, they’re starting to shake things up. 

Priorities change as the times change and to keep up with the competition and attract the best talent employers must adapt. We take a look at the key factors GenZ are considering when choosing an organisation to work for. 


Of course, the generation raised on David Attenborough documentaries would be cautious of planet Earth. They’re not interested in organisations that “greenwash”, the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice. GenZ is looking for a real commitment to fighting climate change and safeguarding the environment for the next generations. Companies need to prove they’re sustainable to attract GenZ talent and get their business. 


42% of Gen Z workers rank work-life balance, remote working and flexible leave as their top priorities when looking for a job, according to a recent U.S. survey. The lockdowns of 2020 and 2021 proved, once and for all that, we do not need to be in offices chained to desks 9-5 to be productive. Business carried on as usual and the majority of workplaces have continued a hybrid approach since the reopening of offices. If you want to attract top GenZ talent you have to be offering flexibility. 

Digital Technologies

The obvious is that we now use video technology for work more than before. But how GenZ looks for jobs has changed with the digital transformation. 93% of the age group are on social media platforms, if you want to attract them then you have to be too. Apps like TikTok have allowed people to showcase themselves to mass audiences in a way they never could before. GenZ are often finding themselves headhunted for roles thanks to the personal content they put out. 

Generation Z

With GenZ representing 30% of the world’s population employers must pay attention to these trends if they want to seek, attract and retain the next generation of talent. The biggies like salary, conditions and job fulfilment will always still come into play but sustainability, flexibility and ever-evolving digital technologies must be considered too. 

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