The Only Video Strategy Recruiters Need

video messaging for recruiters

Dear recruiters - welcome to the video revolution. If you’ve still not started introducing video into your hiring process (don’t worry, we’re not judging) or are just getting started, this guide is for you. As a video tech company specialising in recruitment, we like to think we know what we’re doing, and thousands of our customers worldwide agree 💁‍♀️

If - like most recruiters right now - you’re struggling to engage candidates or build your talent pool, video is here to save the day. Although the popularity of video content has rapidly increased over the last few years, there are still some people who are sceptical, so here’s what we have to say to them:

  • “It’s too expensive” - it’ll be a stone in the ocean when you see your conversions skyrocket!
  • “I don’t need it” - great to hear you’re doing well, but video will make it even better.
  • “I don’t have the time” - this one is our favourite. Video SAVES time, it’s easier to talk than type!
  • “I don’t know where to start” - well, keep on reading…

Brand building

Video is great for showing the human behind the screen, so don’t be scared to share snippets of your life online. “Day in the life” videos or shots of what’s going on in the office are great strategies for boosting engagement and customer trust. There are plenty of free apps to create fun, easy videos like TikTok and InShot that can then be shared on your personal or business social accounts. 

Job listings

Instead of copying and pasting job descriptions to your LinkedIn posts and hoping for a miracle to stand out to the right candidate, get on cam! Our video content creation tool Producer lets you create your own professionally edited videos in minutes, ready to download, email or to post directly to your LinkedIn feed. The perfect video job ad solution!

Video interviewing

Everyone has had a video interview experience at some point over the last few years, but Vision takes you further. Our video interview platform fully integrates with Teams and Zoom for added flexibility, it allows you to conduct and record two-way or asynchronous interviews to save and attach to your candidate's profile in our shortlisting tool Talent Dashboards. 

Candidate/client outreach

InMail and email can be as reliable as carrier pigeons when it comes to determining response rates. In an article published by Tonni Bennet, VP of Sales at Terminus - she said they’ve seen a 216% INCREASE since using video, and this mirrors the feedback we get from our customers. Our video sales messaging tool Capture is an industry favourite for candidate or client outreach. 

Video testimonials

You got some great feedback from a client, well done! It’s tempting to turn that into a case study or put it as a quote on your website, but have you had a video testimonial? We combine two things we love most here for feedback - video and happy customers! Get them to record a short video to share with the world! Simply send them a link to a Solo Interview and then you can edit it in Producer as needed,

This is just scratching the surface of how you could use video in your recruitment strategy, and if you want to find out more, get in touch and speak to one of our team. Don't be afraid to step outside the box and incorporate video into your recruitment process. Trust us, you won't regret it! It's a win-win situation for both the candidates and the recruiters, and it'll make the whole recruitment process a lot more fun and engaging.

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