Be yourself

Video content is brilliant for building your personal brand as well as your company brand. “People buy from people” may seem like a cliché, but it is true. Don’t be afraid to show everyone you are an expert in what you’re talking about. Put a face, and personality, to your name. Further enhance your branding by adding your logos and overlays using Producer™.

Use the tools you have available

When using Capture™ for business development, the heatmaps and analytics allow you to see when the person is engaged with real-time notifications. Contact the prospect when you know you’re fresh in their mind. Video is the easiest form of content to digest, it makes the viewer feel like they’re already in conversation with you.

Know your audience

Ask yourself, who is this content for? Am I connected with them? When will they be online? Consider time zones, if they maybe use other channels as well as LinkedIn, and read their bio. The more you can show them you know them and what they need the better.

What’s the point?

Say what you want to say, consistently. Don’t go off in a tangent. Whether you prefer to script or ad-lib is personal choice but is this content relevant to them? Will they find it helpful, insightful or entertaining? You will get far more traction and engagement when you are proving value and/or solving their problems.

Be kind to yourself

You’re not always going to get traction or engagement but don’t give up. Keep track of what works and what doesn’t and you’ll get there!